Journal Finder

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with an international reputation for publishing influential and original contributions.JMM is concerned with all aspects of the management of marketing and is intended to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole. JMM seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing and undergraduate and postgraduate students of the subject.From 2010, Volume 26, the Journal of Marketing Management is published in seven double issues a year. Three of these issues are Special Issues, dedicated to a key topic in the industry, and one is traditionally devoted to a selection of the best papers from the annual Academy of Marketing Conference. Other issues, containing contributions from theoreticians and practitioners, cover a wide area including:State of the art papers on particular topics - e.g. portfolio planning, sales management, pricingManagement of the marketing mix - the practical issues of managing product, price, place and promotion efficiently and effectivelyCustomer behaviour - how and why both corporate and ultimate customers behave in the way they doMarketing intelligence - the establishment and maintenance of marketing information systems and everything associated with themCase studies - how an organisation has tackled an important marketing problemMeta marketing - how marketing ideas and techniques are applied to the less- or non-traditional areas of services, public and non-profit organisations DisclaimerTaylor & Francis makes every effort to ensure the accuracy of all the information (the 8220;Content8221;) contained in its publications. However, Taylor & Francis and its agents and licensors make no representations or warranties whatsoever as to the accuracy, completeness or suitability for any purpose of the Content and disclaim all such representations and warranties whether express or implied to the maximum extent permitted by law. Any views expressed in this publication are the views of the authors and are not the views of Taylor & Francis.